Cultivating individual donors- are you planning or just reacting?
I ran across this excellent article by Heather Yandow in the Stanford Social Innovation Review, and wanted to pass it along to my blog readers. It’s based on a new report on how to boost your donations from individuals and has some surprising results. You may have heard again and again the importance of creating a fundraising plan, but this article really shows the “why” behind that. Click here to read Heather Yandow’s article in the Stanford Social Innovation Review (the lin