#GivingTuesday - 11/27/2018

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It was launched in 2012 as a global movement to celebrate and invigorate philanthropy across all sectors of the non-profit community.

There are many resources available to use to prepare your campaign including a plan I have created:

Think big! Start small!

Toolkit: www.givingtuesday.org

  • Sign up and join

  • Download toolkit

  • Browse ideas and case studies

  • Reference additional resources

  • Connect with organizations

  • Sign up for the Civic Campaigns or Higher Ed Newsletters

Questions to Prepare

  • Does your organization have the capacity to do a GT campaign?

  • Who will be on your team?

  • Do you have a communications, marketing or social media expert to help you?

  • Do you have time to prior to GT to write multiple messages, manage a timeline, take photos, shoot videos of people sharing impact stories

  • On the day of GT do you have time to post all your message, shoot live videos, post new photos or do a blog?

  • Will the Board participate by sharing posts to their social media sites?

  • Do you have a partner or sponsor to help with the campaign who can also get their employees involved?

  • Do you have a challenge gift to inspire other gifts?

  • Are you also participating in another year end campaign (i.e. Willamette Week GiveGuide)?

Example of a Timeline

#fundraising #philanthropy #giving

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