Strategic planning is an effective organizational management activity that can help you determine your priorities, identify your resources, strengthen your work, and adjust your direction in response to a changing world. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.
Many nonprofits neglect to add this important planning in the annual calendar. Strategic planning informs your annual calendar and doesn't lose sight of new initiatives that were discussed in previous planning sessions. It also helps with defining your fundraising goals and perhaps, stretch goals for your organization.
The planning efforts are also a great way to convene your team for group brainstorming and visioning. It also includes your board leadership and community stakeholders.
With the ever-changing economic landscape, it makes good sense to be on the front end of any major changes. By establishing regular strategic planning activities, you are more likely to be ahead of that eight ball.